Frubero is an independent company that was founded in early 2019 as a spin-off from the activities of a company based in the REO auction in Roeselare (Belgium) and specialized in the import and export of fresh fruit. In early 2021, new investors came on board and the company moved to Vichte (Belgium) in 2023 to a new headquarters.

Frubero actively sources, distributes and covers the best raw materials in freeze-dried for industrial food producers and distributors, working closely with its network of exclusive partner manufacturers. A very wide portfolio of over one hundred items in freeze-dried ingredients (fruit, vegetables) in bulk boxes is permanently available in Belgium, and can be delivered within a week to all countries in the E.U. All products are GFSI compliant certified and mainly produced in Europe. Frubero also has an organic certification.