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DOSSCHE MILLS RELAUNCHES THE FLINN BRAND

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DOSSCHE MILLS RELAUNCHES THE FLINN BRAND

12/10/2021

Dossche Mills relaunches FLINN as a brand name for its physically handled flour varieties. The family business, founded in 1875, is aiming for sustainability.

Dossche Mills relaunches FLINN as a brand name for its physically handled flour varieties. The family business, founded in 1875, is aiming for sustainability.

 

“Dossche Mills has a number of unique production facilities in Deinze and in Rotterdam, which give extra functionality to our meal and flour products”, says product manager Stefanie Camerlynck. “Our customers can use them to distinguish themselves on the market”

 

Consistent quality and personal service


Consistent product quality is the keyword for the food industry. Across the cereal company’s four production sites, the quality of the raw materials and the production process is therefore closely monitored.

 

A team of food technologists, with expertise in process technology and product quality, assists the food companies right as far as the production line. They can turn to the R&D centres of Dossche Mills in Deinze and Rotterdam. “Together with our customers in the food industry, we seek the best possible, customer-specific solutions for their product development”, explains the product manager. “Our mission is: Together we get the best from grain. We support our customers with their sustainable growth.”

 

Golden EcoVadis medal


“We belong in the top 5% of the most sustainable companies assessed by EcoVadis”, continues Camerlynck. “Sustainability is high on our agenda, due to its major societal importance. As a company, we take our responsibility seriously.” Witness to this are the various current projects, such as the management of the entire wheat chain, the reduction of CO2 emissions and the further development of healthy and more sustainable products.

 

 

Flinn range: 4 categories


The range, under the FLINN, brand name, which stands for Flour Innovations, is divided into four categories, according to the final application: Bake, Coating, Texture and Carrier. Partly due to the Covid-19 crisis, consumers are becoming more aware of their health and the role played in it by food. This range responds to the increasing demand for clean label products: understandable declarations and as few additives as possible.

 

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