“Our mission is to make food companies ‘future-proof’ in a rapidly evolving consumer market,” emphasises Snick EuroIngredients’ sales director, Carl Vandermeulen. Innovations are best achieved through partnerships.

“Our mission is to make food companies ‘future-proof’ in a rapidly evolving consumer market,” emphasises Snick EuroIngredients’ sales director, Carl Vandermeulen. Innovations are best achieved through partnerships. Trust and integrity are the basic conditions. “Thinking along with our customers in the food industry and feeling their needs requires technical knowledge and expertise. Research and development are the driving force of our future. Our food technologists succeed in offering creative, conceptual and innovative solutions tailored to the customer,” says the sales manager. “Snick EuroIngredients is a total supplier. One advantage of the broad range of ingredients is our adaptability.”

Market developments

“2021 will go down in history as the year when plant-based nutrition was finally accepted by the general public,” continues Vandermeulen. “Plant-based products are no longer bought only by vegetarians or vegans, but increasingly by flexitarians.” Market research shows that consumers choose these products for several reasons. Flexitarians are mainly motivated by health reasons, but also by the need for variety in their diet. Vegetarians and vegans consciously eat no meat.

The main challenges faced by food producers and ingredient suppliers are great taste and pleasing texture. Vandermeulen: “For flexitarians, it’s especially important that meat substitutes taste like meat. The experience must be the same. For vegetarians and vegans, the products just have to be tasty and healthy.” He advises companies that want to ride this trend to focus on developing high-quality products that fit into a varied diet.

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Photo: Snick EuroIngredients